Video is the key, the future of the training and the knowledge management.
Videos are gaining a main role in every level of daily people interaction. Following Youtube 2021 report, everyday people watch one billion hours of videos on YouTube and generate billions of views.
In other words, if every single person on earth watched a video on youtube, that’s more than 8 minutes per day per person.
In 2019, 72% of people prefered video over text when learning (Wyzowl)
Viewers retain 95% of the information after watching a video (Forbes)
It’s easier for people to learn important info by watching a video than by trawling through a block of text to find out about something. It saves them time, it’s more enjoyable, and it helps them learn all they need to know.
Video marketing statistics show that text-only and brand messages are a lot less effective than video. Only 10% of the information is retained after reading a text once, and videos are shared 1200% more than written content